(略)运营服务代理项目
补充招标公告
采购类别:广宣类
1.项目名称:
(略)
2.2招标范围:项目招标范围:向全球代理招标,英文能作为工作语言。
项目招标地点:
(略)
2.3项目周期:2024年8月-2025年8月3.投标人资格条件3.1要求投标人具备以下条件:(案例重要性大于投标人条件)
(略)专注于数字营销,对海外社交媒体布局和策略有深刻理解。在该行业有两年及以上的从业经验,且在中国设有办事处且拥有全球运营团队。
(略)具备中国或全球主流汽车品牌的社媒运营经验(如蔚来、极星、宝马等);同时具备知名生活消费品牌(如耐克、露露乐蒙、爱彼迎等)或知名技术消费品牌(如Klarna、小米、宏碁、大疆、科沃斯等)的社媒运营经验。
(略)具备为品牌创作高格调内容的经验和能力。
(略)拥有广泛的全球KOL/KOC数据库,且能够与符合品牌形象的创作者开展有效合作。
(略)(略)建设、社区受众识别与挖掘方面拥有丰富经验,能够提升原生互动率与UGC数量。
(略)具有创建全球
(略)社媒运营标准SOP的经验,以实现极氪品牌全球形象一致性。
(略)在定向营销方面,拥有从规划到复盘阶段的完整实操经验。
(略)有至少1位驻场员工为极氪总部提供前期支持以及线上活动支持。(具体驻场时间根据实际情况而定)3.2参标案例需求
(略)提供≥1个中国或全球主流汽车品牌(如极星、蔚来、宝马等)的海外社媒运营案例;1个生活消费品牌(如耐克、露露乐蒙、爱彼迎等)或科技品牌(如Klarna、小米、宏碁、大疆、科沃斯等)的海外社媒运营案例,服务周期:≥1年。
(以上案例中需要包括Instagram和Facebook
(略)的优质社媒内容实例,以体现内容制作能力。)
(略)提供≥1个KOL/KOC合作全案案例,其中需包含合作成果复盘内容。
3.3案例时间要求:2020年1月以后3.4提供团队架构、拟派团队成员简历资料,团队核心成员须参与讲标。
3.5提交材料要求:
(略)提供完整合同原件扫描件,合同请扫描成一份PDF文件,严禁分成一张张图片上传。完整合同扫描件需体现甲乙方名称:
(略)
备注:请供应商务必按照要求提交案例材料,如因供应商提交的材料不符合要求而造成供应商被淘汰,招标方不承担任何责任。
3.6投标人不得存在下列情形之一:(1)被责令停业的;(2)被吉利集团列入黑名单的;(3)被暂停或取消投标资格的;
(4)财产被接管或冻结的;(5)有骗取中标、严重违约、重大质量或安全问题的;(6)法律法规限定的其他情形。
3.7本次招标不接受联合体投标。
3.8本次招标不接受转包或分包。
4.投标报名4.1注册
(略)*有意参加招标的投标人,
(略)注册(https://
(略)).
(略)网站首页的“下载供应商服务手册”,
(略)运营手册(供应商方),投标人按手册要求进行注册。
认证完成后,注册成功。供应商根据公开项目的申请要求上传他们的数据。申请人未按规定提出申请的,投标将被视为无效.。
(略)*报名截止日期:2024–08-07。
4.1.
(略)完成注册,
(略)首页右下角的在线客服咨询。
4.2报名资料报名截止前,
(略)。报名材料包括但不限于以下内容:a.
(略)b.过往项目业绩证明和支持材料(提供过往合同的扫描件及运营案例,涉及机密部分可隐去。参考3.5)c.公司概况以及履约能力说明(
(略)规模、经营范围ppt或pdf版本)d.近两年的财务报表对以上所需的提交材料请务必认真整理、一一对应,
(略),以便于招标方资质审核。
5.投标流程报名截止后,招标方对所有报名单位:
(略)
6.
(略)(略)上公布,其他再次打印
的本招标公告均无效。
7.联系方式:
(略)
投诉、举报电话:
(略)(极氪法务合规办)投诉、举报邮箱:
(略)
招标人:
(略)
ZhejiangZEEKRIntelligentTechnologyCo.,Ltd.2024
OverseasSocialMediaPlatformOperationProject
BiddingAnnouncement
Procurementcategory:‘广宣类’
ProjectName:ZhejiangZEEKRIntelligentTechnologyCo.,
(略),EnglishcanbeusedastheworkinglanguageLocation:Hangzhou,ChinaInordertoincreaseZEEKR'soverseasawarenessandstrengthenZEEKR'soverseasbranding,theZeekrEMdepartmentwillstrengthenthefullmatrixoperationoftheheadquarter'soverseasaccount(ZEEKRInternational).Atthesametime,inordertoestablishaconsistentglobalbrandimage,itisnecessarytoprovideappropriateoperationalsupportforZEEKR'
(略)-to-endsocialmediamarketingandmanagementservicesforZEEKRInternationaltoupgradeandenhanceZEEKRInternational’sdigitalpresence.ApproachshouldapplyTTLmarketingtacticstowidenreach,whilealsotargetingspecifichigh-
(略),training,and“help-desk”support.Regularandfrequentcommunicationwith
regionalpoints-of-contact–includingreasonablead-hocrequestsisexpected.
WeinvitecapablesupplierstoengagewithZEEKREMaspartofourcompetitiveprocess.
2.3Projectduration:2024.8-
(略):
(略),withadeepunderstandingoftheSMlandscapeandstrategy,andthreeormoreyearsofexperienceinsocialmediaoperation.HavingaglobaloperationsteamandalocalChinapresence.
(略)(ChinaorGlobal)isessential(
(略),NIO,BMW,etc.);alsoneedtohaveexperienceworkingwithconsumerlifestylebrands(
(略),Lululemon,Airbnb,etc.),ortechnology-focusedconsumerbrands(
(略),Xiaomi,Acer,DJI,Ecovacs,etc.).
(略)
(略);
(略).5Experienceineffectivecommunity-building,identifyingandtappingintosocialcommunitiestoincreaseauthenticallyengageandgenerateUGC.
(略)(
(略))
(略)(Theexactin-housetimeshallbeuponrequest.)
3.2RequirementsforBiddingCases(Casesareweightedmorestronglythanbidders'qualifications.)
(略)≥1operationcaseoftopautomotivebrands(
(略),NIO,BMW,etc.);and1caseofconsumerlifestylebrands(
(略),Lululemon,Airbnb,etc.)ortechnology-focusedbrands(
(略),Xiaomi,Acer,DJI,Ecovacs,etc.)Servicecycle:≥1year(ExamplesofqualitysocialmediacontentonbothInstagramandFacebookneedtobeincludedintheaboveexamplestodemonstratethecontentproductioncapability.)
(略)≥1KOL/KOCcooperationfullcase,whichshouldcontainthecooperationperformancereview.
3.3Casetimerequirement:
(略)
3.5Submissionrequirements:
(略),
(略),workscope,contractperiod,andsealofPartyAandB,(thepricepartcanbehidden).Namingrequirementofthescannedcontract:XXXXcompany+XXXXcompanycooperationcontract;
(略)+XXXXcompanycooperationprogram;
(略)+XXXXKOL/KOCcooperationcase.
Remarks:Suppliersarerequestedtosubmitthecasematerialsaccordingtotheaboverequirements.Thebiddingpartywillnotbearanyresponsibilityifthesupplieriseliminatedbecausethematerials
submittedbythesupplierdonotmeettherequirements.
3.6Thebiddershallnotbeinanyofthefollowingsituations:(1)Requiredtoceasebusiness;(2)BeingblacklistedbyGeelyHoldingGroup;(3)Suspendedordisqualifiedfrombidding;(4)Propertyistakenoverorfrozen;(5)Anyfraudulentbidding,seriousbreachofcontract,majorqualityorsafetyproblems;(6)Othercircumstanceslimitedbylawsandregulations.
3.7Thistenderdoesnotacceptjointbidding.
3.8Thistenderdoesnotacceptsubcontracting.
(略)*Forthosebidderswhowishtoparticipateinthebidding,pleaseregisterwiththeGeelyHoldingGroupbiddingprocurementplatform(https://
(略)).Youcanclickonthe“DownloadSupplierServiceManual”onthehomepageoftheplatformwebsitetoviewtheGeelyElectronicProcurementBiddingPlatformOperationManual(SupplierSide),thebiddershallregisteraccordingtotherequirementsofthemanual.Afterthecertificationiscompleted,
(略),thebidshallbedeemedinvalid.
(略)*Biddingdeadline:2024–08–
(略),youcanclicktheonlinecustomerservicesolutioninthelowerrightcorneroftheplatformhomepage.
4.2ApplicationMaterialTheapplicationmaterialswillbeuploadedtotheGeelyHoldingGroup
biddingprocurementplatformbeforetheregistrationdeadline.Theregistrationmaterialsincludebutarenotlimitedtothefollowing:
(略)(Referto3.5)
(略)(PPTorPDFversion).
(略),allqualifiedapplicantswillmoveontothepreliminaryexaminationphase,thosewhohavepassedwillmoveontothefinalexaminationphaseandshouldprovidetheirbiddingdocumentsinduetime;6.TenderAnnouncementThisprojecttenderwillbeannouncedontheGeelyG
(略),andotherreprintsofthisannouncementareinvalid.
7.ContactInformationThetenderer:ZhejiangZEEKRIntelligentTechnologyCo.,Ltd.
Addressofthetenderer:Room1031,Building1,BusinessBuilding,No.1388MinshanRoad,XinqiStreet,BeilunDistrict,NingboCity,ZhejiangProvinceBidopeningaddress:No.1760JianglingRoad,BinjiangDistrict,HangzhouCity,ZhejiangProvinceContacts:Mr.YanTel:
(略)JayBrohmanTel:
(略)Note:Regardlessofthebiddingresult,thebiddershallbearallexpensesrelatedtoparticipatinginthebiddingactivitiesontheirown.Basedona
comprehensiveevaluation,someclausesarenotsubjecttorejection,andtherightofinterpretationbelongstothebiddingparty.
Tendercomplaintsandreportinghotline:
(略)Emailforbiddingcomplaintsandreports:
(略)@zeekrlife.com
ZhejiangZEEKRIntelligentTechnologyCo.,Ltd.Date:July25th,2024
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